Make Up For Ever HD Invisible Cover Concealer

Make Up For Ever's new HD Invisible Cover Concealer is an essential line addition to the second step of the brand's signature 3-step complexion program:  Prep, Cover, Finish.

 

HD Invisible Cover Concealer is specially formulated for the HD age by meeting the constraints of HD imagery while also being an everyday, natural looking concealer. Oil-free & lightweight, this liquid formula features four standout ingredients than ensure flawless coverage:  

• Extremely Fine Highly Concentrated Pigments wrapped in Amino Acids not only appear  

invisible on skin but stay atop the outer layer of skin, rather than sinking into pores  (which can highlight lines rather than hide them).   

• Sericite Mica reflects and refracts light to give a “soft focus” effect to the delicate skin 

under eyes.     

• Fucogel is used to boost skin’s hydration by repairing the balance of water and retaining 

moisture throughout the day.   

• Silocone Elastomeric Powder gently fills in lines and wrinkles to create a smooth 

undereye surface  

 

HD Invisible Cover Concealer is available in 14 shades, is conveniently portable, and equipped with a unique, built-in applicator made of flexible silicone that allows for precise application.  

Price: $28.00 

Availability:   Exclusively at Sephora and Sephora.com

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New Launch News: Make Up For Ever HD Instant Hydrating Elixir

To celebrate the national Digital TV Transition, Make Up For Ever will release HD Instant Hydrating Elixir on June 12, 2009. The super unique product is neither oily nor sticky and features a gel texture that is instantly absorbed by the skin.  It can be applied to entire face or to dehydrated problem areas such as the eye orbital area. $38, Sephora

"Created specifically to instantly boost skin’s moisture to create a perfectly smooth palette for HD Complexion make up, HD Instant Hydrating Elixir is a unique hybrid serum that is part skincare and part make up.

 

Clinical tests proved that HD Instant Hydrating Elixir boosted skin’s moisture a whopping 520% after 15 minutes and continued to hold in moisture at 490% after 30 minutes and 430% after one hour. In addition to the instant surge of moisture, HD Instant Hydrating Elixir also restores skin’s radiance and erases signs of fatigue, actually firming and giving skin a smooth and soft texture."

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