New from FusionBeauty: inFATuation Liquid Shine Multi-Action Lip Fattener

Set to launch in mid-September, inFatuation was created by FusionBeauty (the same brand that brought us LipFusion) to be the next beauty breakthrough for lip enhancement. A new technology called Amplifat promotes and stores lips' own natural fatty acids on contact for never-before achievable natural long term plumping. Available in six shades in a palette that includes sheer baby pink, rosy plum, cool nude, creamy beige, shimmery peachy rose and pale sugary pink, the multi-action formula offers seamless coverage with high shine. 

In addition plumping, fattening, defining, smoothing and firming lips instantly and over time--the formula is also irritant- & paraben-free, making it safe for everyday use.

"After launching LipFusion®, we decided that we wanted to go further and research the possibility of developing a product that not only plumps the lips instantly, but for the long haul," says Roslyn Griner, Senior Vice President, Fusion Brands.  "When we discovered this new Amplifat technology, we realized we had found a new mechanism for plumping lips that used a woman's own fat to achieve that plump, sexy look without having to resort to the needle."

 

inFATuation will be available at Sephora, Ulta, Dillard's and other retailers nationwide. 

Price: $29

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Lip Wonder

New from Osmotics, Lip & Tuck is the ultimate 3-in-1 lip treatment. It combines anti-aging, moisturizing and plumping benefits in one tube, plus the natural blue hue (due in part to key ingredient Blue Copper) works to make teeth appear brighter and whiter, even though the gloss goes on sheer and shiny. $35, osmotics.com (Available April 1, 2008)

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Found: Target

While perusing tar-jay earlier today, I noticed a new line of mostly bath & body products (the somewhat limited collection included lip gloss, as well as body wash, scrub, butter, shimmer lotion and bubble bath) with kitchy, retro packaging reminiscent of the benefit line, and catchy product names similar to philosphy -- a given seeing as Marcia Kilgore also founded that brand 11 years ago. Her newest release Soap &Glory, which previously had only available at upscale outlets such as Barneys Co-Op stateside, and legendary Harvey Nichols in the U.K., pushes the envelope with punny names like The Righteous Butter, Clean on Me and Sexy Mother Pucker -- a plumping lip gloss. It will be interesting to see if the brand expands, or if this is a market that's been tapped out.

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