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Set to launch in mid-September, inFatuation was created by FusionBeauty (the same brand that brought us LipFusion) to be the next beauty breakthrough for lip enhancement. A new technology called Amplifat promotes and stores lips' own natural fatty acids on contact for never-before achievable natural long term plumping. Available in six shades in a palette that includes sheer baby pink, rosy plum, cool nude, creamy beige, shimmery peachy rose and pale sugary pink, the multi-action formula offers seamless coverage with high shine.
In addition plumping, fattening, defining, smoothing and firming lips instantly and over time--the formula is also irritant- & paraben-free, making it safe for everyday use.
"After launching LipFusion®, we decided that we wanted to go further and research the possibility of developing a product that not only plumps the lips instantly, but for the long haul," says Roslyn Griner, Senior Vice President, Fusion Brands. "When we discovered this new Amplifat technology, we realized we had found a new mechanism for plumping lips that used a woman's own fat to achieve that plump, sexy look without having to resort to the needle."
inFATuation will be available at Sephora, Ulta, Dillard's and other retailers nationwide.
Price: $29
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