CHANEL introduces: BLEU DE CHANEL

From the press release I received today:

The man who refuses to be bound by convention resists the ordinary every day in favor of freedom, and finds satisfaction in the unexpected. His fragrance liberates the senses — fresh, clean, profoundly sensual — a signature statement of his determination to live an unscripted life.

CHANEL introduces BLEU DE CHANEL, a new, woody aromatic fragrance for today’s modern man. Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL conjures up nature in the same way it interprets masculinity: freely.

The provocative fragrance opens with an intriguing wave of citrus fruits, mingled with the airy scent of a deep blue sea. Next, the zest of Grapefruit punctuates, followed by the tang of Peppermint, Pink Pepper and Nutmeg. Finally, in this initial impression, a touch of Ginger heightens the sharpness of the citrus. From this very beginning, it’s clear that this seductive fragrance will take you where you least expect it.

The distinctive character is dynamic, rugged and intensely masculine — a long olfactive trail that ends in sublime harmony. At its heart: the cool elegance and reserved warmth of Cedar. It reveals itself slowly, discreetly accompanied by Jasmine, rendering the scent beyond genre. Against all conventions, Cedar subtly works its charms, bonding seamlessly with Vetiver. A few touches of Patchouli and Frankincense and Jacques Polge’s newest masterpiece is complete.

Building on a tradition of partnerships with influential directors, CHANEL gave a free hand to Academy Award-winning filmmaker Martin Scorsese to direct the short advertising film entitled Bleu de Chanel. French celebrity and rising international star Gaspard Ulliel plays a compelling young actor who refuses to conform to the lifestyle his newfound fame has forced upon him. He embodies the bold energy and elegance of BLEU DE CHANEL, daring to be unexpected.

Eau de Toilette Spray, 1.7 oz. $59.00

Eau de Toilette Spray, 3.4 oz. $79.00

After Shave Lotion, 3.4 oz. $50.00

Available at department and specialty stores and on CHANEL.com: September 2010

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