I've been wearing dark blue mascara for years, and if you haven't tried it, what are you waiting for? Don't worry, it's not like you'll be channeling the 80s, instead you'll just be exploiting the bad-ass benefits of the hue. Not only will it make the whites of your eyes appear brighter, but it will make blue eyes appear bluer; brown eyes more golden; and hazel eyes pop with hints of lush green. When picking your shade, steer clear of anything in the aqua or turquoise families, and look for deeper blue, navy and even violet shades. One of my favorites is Benefit BADgal blue mascara ($19, benefitcosmetics.com).
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