To celebrate the national Digital TV Transition, Make Up For Ever will release HD Instant Hydrating Elixir on June 12, 2009. The super unique product is neither oily nor sticky and features a gel texture that is instantly absorbed by the skin. It can be applied to entire face or to dehydrated problem areas such as the eye orbital area. $38, Sephora
"Created specifically to instantly boost skin’s moisture to create a perfectly smooth palette for HD Complexion make up, HD Instant Hydrating Elixir is a unique hybrid serum that is part skincare and part make up.
Clinical tests proved that HD Instant Hydrating Elixir boosted skin’s moisture a whopping 520% after 15 minutes and continued to hold in moisture at 490% after 30 minutes and 430% after one hour. In addition to the instant surge of moisture, HD Instant Hydrating Elixir also restores skin’s radiance and erases signs of fatigue, actually firming and giving skin a smooth and soft texture."