Kiehl's Introduces the Rare Earth Pore Minimizing Collection

Kiehl's introduces  four new products designed to purify the skin, minimize the look of pores, and help keep skin matte, even in the hottest, most humid climates. The collection is a spin-off of the Rare Earth Facial Cleansing Mask, which has been a brand favorite since the early 1970's. The line expansion will also feature a unique ingredient, fair trade Amazonian White Clay, "which is sourced from Marajo Island in South America, and is gathered at the mouth of the Amazon River at the beginning of the dry season, after months of being nourished by the leaves, fruits and seeds swept down the river from the rainforest." 

The complete skin care system includes:

RARE EARTH DEEP PORE DAILY CLEANSER, $22.50

"This daily cleanser is formulated specifically for normal to oily skin types to purify and thoroughly cleanse facial skin.  Our non-stripping, mildly foaming formula contains Amazonian White Clay and finely crushed Diatomaceous Earth particles to gently remove surface debris, toxins, and oils which can enlarge the appearance of pores."

RARE EARTH PORE REFINING TONIC, $20.50

"This dual-phase pore minimizing toner is formulated with ingredients sourced from the Marajo Island at the mouth of the Amazon River to help eliminate surface toxins from the skin. The absorbent powders of the Amazonian White Clay help to refine pores and control excess oil as it maintains the skin’s PH level. After application, skin appears matte, with re-balanced moisture levels."

RARE EARTH PORE MINIMIZING LOTION, $28

"This pore minimizing lotion is formulated specifically for normal to oil skin types to address the appearance of enlarged pores.  Our oil free minimizing treatment contains Amazonian White Clay to help absorb excess sebum and refine the look of pores."

RARE EARTH DEEP PORE CLEANSING MASQUE, $22.50

"This deep-pore cleansing masque may be used for normal to oily skin types to help eliminate debris and dead surface skin-cell accumulation that can clog pores and leave skin dull-looking."

All products will be available for purchase beginning August 2009 at www.kiehls.com