Beauty and cutting-edge technology come together with Stila's new Beauty 4.0 platform, which gives women an all access pass to an interactive beauty community and a product assortment destined to transform the beauty industry.
“I designed and created Beauty 4.0 to celebrate the inner beauty of women and to teach Stila Girls how to enhance their appearance,” said Lynn Tilton, CEO of Patriarch Partners, LLC and owner of Stila. “Working with the women of Stila to create Beauty 4.0 has been a spiritual and inspirational experience.”
Here is how it works:
1. Download your very own beauty bible from Stila BeautyTube and never have to visit a makeup counter for instruction ever again! Thanks to the Beauty Player you'll be able to grow your very own collection of virtual video beauty secrets and lessons which can be viewed on www.stilabeautytube.com, YouTube or downloaded via iTunes podcasts.
In addition to sharing the best beauty pro tips and tutorials, Stila will also rock your beauty world thanks to a partnership with Universal/ Republic / Casablanca Music recording artist Kate Earl, one of iTunes’ top downloaded artists. You'll be able to Download exclusive footage
of Kate dishing about her Stila faves along with an acoustic performance at the Stila headquarters.
Future tips, tricks and snippets of beauty wisdom will include appearances from makeup maven YouTube blogger Pinkiecharm, top beauty bloggers, and guest experts--think makeup-obsessed celebs.
Once your media is set up, turn the lessons into looks with The Makeup Player's trio of essentions--Makeup, Education and Empowerment-- all in one stylish case. Within the part makeup artist-style train case, part media player with speaker system, the portable vanity holds:
• NEW One Step Foundation (choice of four shades- Fair, Light, Medium and Dark)
• NEW Eye Shadow Trio in neutral shades complete with an aluminum compact
• Convertible Color in Camellia (for fair and light complexions) or
Convertible Color in Rose (for medium and dark complexions)
• Lip Glaze in Grapefruit
• #7 Eye Shadow Brush
• Instructional DVD
How cool is that??